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The activities of a company that are associated with buying and selling of various products, goods or services are called marketing. Marketing encompasses everything that tends to acquire customers and maintaining this relationship.
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It includes a perfect coordination of four basic elements in marketing that are called the 4P’s of marketing:
- Identification, selection and manufacturing of a product.
- Deciding its price subjective to various factors.
- Selecting various channels for the distribution of the product to reach customer’s place.
- Promotion of the developed product in
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